Tell a story

Stories are the best way to deliver a message, and the best way for people to remember things. In short, we are story-guided animals. It is still unclear if we were created this way or acquired the feature in the course of evolution. But it does not matter. What matters is that if you want someone to remember what you’ve just said – tell a story. For example, the Little Red Riding Hood is still the best way to convince a child he or she should never talk to strangers.